The popularity of sports medicine stems from the fact that celebrity athletes, desperate to return after an injury, have been trying unproven treatments, giving the procedures a sort of star appeal.
Sourced through Scoop.it from: www.nytimes.com
After contributing to the publicity-driven explosion in popularity of Platelet-Rich Plasma Therapy (PRP) with this article in 2009:
The New York Times takes a more reasoned, cautious view of PRP in this post in 2011, questioning whether it really works:
…And in this more comprehensive article linked above, (mostly on the subject of PRP) ‘As Sports Medicine Surges, Hope and Hype Outpace Proven Treatments’
The NYT speculates on the perfect storm that gives rise to popular – but untested treatments:
“If ever anyone wanted to know how untested sports medicine treatments come into use, they would need only look at platelet-rich plasma, medical experts say. …It is what Dr. John Bergfeld, an orthopedic sports medicine specialist at the Cleveland Clinic, calls the Orthopedic Triad: famous athlete, famous doctor, untested treatment.”